Archive for November, 2008
Multi-channel marketing keeps your business top-of-mind
Published on: November 29, 2008I’m a huge baseball fan. I have season tickets to the Philadelphia Phillies and check MLB.com during the regular season, post-season, and off-season for news, stats, and information. By doing so, I am constantly exposed to the marketing messages of MLB’s partners, and one of the ways they always seem to get me is by [...]
Poor customer service = Annoyed customers
Published on: November 23, 2008In the past 60 days, I’ve experienced two instances of poor customer service that left me truly stunned. One was just downright surprising and the other was clearly a reflection of the business reality in 2008. Both were examples of cost-cutting that lead to an annoyed customer (me) and probably the end [...]
Focus, focus, focus.
Published on: November 16, 2008I recently sat down to work on a major project and did something I almost never do: I turned my phone to silent and closed my email. I consider myself a good multitasker, able to work on several projects at the same time and accomplish what I need to, but I just needed to focus [...]
A good story: The Philosopher and the Wolf
Published on: November 14, 2008Two days ago, I read a fascinating article on Telegraph.co.uk. That’s not too surprising - given that The Telegraph is typically a good source of interesting stories - and would usually not motivate me to write an entry since I visit the website a few times a week. But reading the article actually incented me [...]
Value vs. Service
Published on: November 11, 2008My plans over the weekend took me across the bridge and into New Jersey for an errand and dinner. For those of you in the Delaware Valley, you know that New Jersey is the land of sprawling suburbia, jughandles, and cheap gas. Looking to make the most of my trip, I took the [...]
