Archive for December, 2008
The U.S. ends the year as “Number One” in wind
Published on: December 31, 2008I came across a very cool story a few days ago and felt it would be a great way to end the year. On December 22, the American Wind Energy Association (AWEA) identified the wind industry’s top accomplishments of 2008, and highlighted several key environmental and economic achievements that it and its member companies were [...]
Radio travels well, even at the holidays
Published on: December 29, 2008If you’ve read any of my earlier blog entries, you know I’m a big fan of radio, and an even bigger believer in what it can do for business. Any business really. So as I traveled this past holiday weekend, I made a conscious effort to pay attention to how and when I was using [...]
What causes a change in behavior? Mr. Potato Head of course.
Published on: December 26, 2008On my company’s website, I talk briefly about the four phases of a persuasive campaign: awareness, readiness, a triggering event, and behavior modification, which are all important to successful marketing. I recently heard an interesting story about a giant Pacific octopus living in the UK at the Newquay Blue Reef Aquarium that serves as a [...]
The UK gets free music at the holidays
Published on: December 21, 2008In the past week, I’ve come across two music promotions taking place in the UK that I just wanted to share. I think free music is a great way to reach out to fans, strengthen an artist’s base, showcase quality, and give something back. Here are the details:
The BBC’s Radio 1 has launched their Christmas [...]
Look for synergy all around you…
Published on: December 15, 2008There are a lot of buzzwords floating around marketing departments all over the world. It doesn’t really matter what industry you’re working in either, you’ll still find the regulars. But every once in a while, a situation comes up where one of those buzzwords really makes sense in a specific context. Enter “synergy” and the [...]
