Archive for February, 2012
Radio As A Metonym?
Published on: February 29, 2012From Wikipedia: Metonymy is a figure of speech used in rhetoric in which a thing or concept is not called by its own name, but by the name of something intimately associated with that thing or concept. For instance, “Hollywood” is used as a metonym for US cinema, because of the fame and cultural identity [...]
When Social and Traditional Media Clash
Published on: February 22, 2012I’m a huge fan of the CBS show The Big Bang Theory. Now in it’s fifth season, the writing is delightful and the cast is like none other on TV. It’s also about a core group of four nerds that love everything that has to do with science (so it hits home just a bit [...]
Price Pressure In Advertising
Published on: February 17, 2012This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant.
Over the last two weeks, there has been a lot of conversation in the advertising community about statements made by Proctor & Gamble CEO Robert McDonald and CFO Jon Moeller on the company’s quarterly earnings [...]
2012: The Year of Self-Help?
Published on: February 1, 2012Recently, I’ve come across many (many!) articles appearing on various web properties with the simple goal of helping the reader be a better person. It’s the beginning of a new year, so I was bound to find articles on losing weight, finding love, and dressing for success. But these newly discovered articles all come from [...]
