Archive for the ‘Building Campaigns’ Category
What causes a change in behavior? Mr. Potato Head of course.
Published on: December 26, 2008On my company’s website, I talk briefly about the four phases of a persuasive campaign: awareness, readiness, a triggering event, and behavior modification, which are all important to successful marketing. I recently heard an interesting story about a giant Pacific octopus living in the UK at the Newquay Blue Reef Aquarium that serves as a [...]
Testing the marketing waters
Published on: December 6, 2008I work regularly with a company named OmPay, a client that has a contract with the Philadelphia Parking Authority (PPA) to sell SmartCards - a cashless payment system that works in all single-head and multi-bay parking meters and will soon work in all PPA garages and taxi cabs. These SmartCards are available for purchase online [...]
