Archive for the ‘Business Observations’ Category
When Mr. Potato Head might not work
Published on: February 20, 2009A media advisory for the Chicago Auto Show taking place this weekend reads as follows:
MEDIA ADVISORY — Mr. and Mrs. Potato Head To Visit Chicago Auto Show
Courtesy Of Bridgestone Americas, Inc.
This Saturday, the first 400 attendees to the 2009 Chicago Auto Show will have the opportunity to have their photo taken with Mr. and Mrs. [...]
Why radio should take notice of the DTV conversion
Published on: February 17, 2009If you work in radio, pay close attention to what has happened with the DTV conversion, a transition that was scheduled to culminate in a massive and singular flip of the switch today, but has instead become a chaotic and piecemeal change that will result in confusion and indifference. And now, because the Federal Government [...]
The Best Marketing Changes Perception, But So Does The Worst
Published on: January 25, 2009I’m writing this article with the assumption that you (the reader) agree that marketing works, and works in very strong ways. We are confronted with marketing and advertising messages all day, every day. From the minute our clock radio alarm goes off and your local morning show DJ is endorsing his favorite product, to the [...]
Goodbye DRM! Hello Joe The Correspondent?
Published on: January 8, 2009I wanted to write a brief entry this week on two unrelated news stories that caught my attention. The first has been covered extensively over the last few days - Apple’s new release of iTunes will remove DRM, or Digital Rights Management, a technology that prevents users from copying or sharing music they have legally [...]
The UK gets free music at the holidays
Published on: December 21, 2008In the past week, I’ve come across two music promotions taking place in the UK that I just wanted to share. I think free music is a great way to reach out to fans, strengthen an artist’s base, showcase quality, and give something back. Here are the details:
The BBC’s Radio 1 has launched their Christmas [...]
