Archive for the ‘Business Observations’ Category
Goodbye DRM! Hello Joe The Correspondent?
Published on: January 8, 2009I wanted to write a brief entry this week on two unrelated news stories that caught my attention. The first has been covered extensively over the last few days - Apple’s new release of iTunes will remove DRM, or Digital Rights Management, a technology that prevents users from copying or sharing music they have legally [...]
The UK gets free music at the holidays
Published on: December 21, 2008In the past week, I’ve come across two music promotions taking place in the UK that I just wanted to share. I think free music is a great way to reach out to fans, strengthen an artist’s base, showcase quality, and give something back. Here are the details:
The BBC’s Radio 1 has launched their Christmas [...]
Look for synergy all around you…
Published on: December 15, 2008There are a lot of buzzwords floating around marketing departments all over the world. It doesn’t really matter what industry you’re working in either, you’ll still find the regulars. But every once in a while, a situation comes up where one of those buzzwords really makes sense in a specific context. Enter “synergy” and the [...]
Multi-channel marketing keeps your business top-of-mind
Published on: November 29, 2008I’m a huge baseball fan. I have season tickets to the Philadelphia Phillies and check MLB.com during the regular season, post-season, and off-season for news, stats, and information. By doing so, I am constantly exposed to the marketing messages of MLB’s partners, and one of the ways they always seem to get me is by [...]
Poor customer service = Annoyed customers
Published on: November 23, 2008In the past 60 days, I’ve experienced two instances of poor customer service that left me truly stunned. One was just downright surprising and the other was clearly a reflection of the business reality in 2008. Both were examples of cost-cutting that lead to an annoyed customer (me) and probably the end [...]
