Archive for the ‘Real World Success’ Category
Remember to tie your marketing channels together
Published on: March 5, 2009I get a lot of catalogs every week. I get them from both B2B companies looking to capitalize on my company’s revenue and from and B2C companies looking to grab part of my disposable income. And I typically ignore most of them. But this week one stood out, and it was because they remembered to [...]
Why Hyundai, Subaru are rising in this bad economy
Published on: February 24, 2009It’s easy to look around and see nothing but bad news for the auto industry, and in most cases, that perception is right on. Sales fell 55% at Chrysler and 49% at GM, 40% at Ford, 32% at Toyota, 30% at Nissan and 28% at Honda for the month of January. But there were two [...]
GetSchooled.fm featured in Ad Age
Published on: December 2, 2008I recently had the privilege of seeing my work appear in Advertising Age as part of a special advertorial section sponsored by the Radio Advertising Bureau (RAB). The piece appeared in the November 17, 2008 print edition as part of the Radio Heard Here campaign and featured Entercom Communications (my day job) and its focus [...]
Consistency is the key to winning.
Published on: November 6, 2008Everyone in the media is obviously talking about the results of the presidential election. And they should be. It was a momentous evening and a historic event for the country. President-Elect Obama gave one of the best speeches I’ve ever heard a politician give, and while I was struck by several things he said, I [...]
