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	<title>Mode of Being</title>
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	<link>http://veracitypr.com/blog</link>
	<description>Thoughts on radio, marketing, digital media, the press, &#38; public relations.</description>
	<pubDate>Thu, 29 Mar 2012 21:19:30 +0000</pubDate>
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		<copyright>&#xA9; </copyright>
		<managingEditor>drew@veracitypr.com ()</managingEditor>
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		<itunes:subtitle></itunes:subtitle>
		<itunes:summary>Thoughts on radio, marketing, digital media, the press, amp; public relations.</itunes:summary>
		<itunes:author></itunes:author>
		<itunes:category text="Society &amp; Culture"/>
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			<itunes:name></itunes:name>
			<itunes:email>drew@veracitypr.com</itunes:email>
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			<title>Mode of Being</title>
			<link>http://veracitypr.com/blog</link>
			<width>144</width>
			<height>144</height>
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		<item>
		<title>In Defense of Broccoli</title>
		<link>http://veracitypr.com/blog/2012/03/29/in-defense-of-broccoli/</link>
		<comments>http://veracitypr.com/blog/2012/03/29/in-defense-of-broccoli/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 21:19:30 +0000</pubDate>
		<dc:creator>Drew Kondylas</dc:creator>
		
		<category><![CDATA[Building Campaigns]]></category>

		<category><![CDATA[Real World Success]]></category>

		<category><![CDATA[broccoli]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[nimble]]></category>

		<guid isPermaLink="false">http://veracitypr.com/blog/?p=338</guid>
		<description><![CDATA[While listening to NPR&#8217;s &#8220;All Things Considered&#8221; yesterday, I heard an interview with Ron Midyett, CEO of Apio Inc., a grower/shipper of broccoli. He was being interviewed because broccoli had been mentioned several times in the Supreme Court hearings about health care that took place this week. And apparently getting your product mentioned in the Supreme [...]]]></description>
		<wfw:commentRss>http://veracitypr.com/blog/2012/03/29/in-defense-of-broccoli/feed/</wfw:commentRss>
		</item>
		<item>
		<title>When Social Media Spam Hurts Your Brand</title>
		<link>http://veracitypr.com/blog/2012/03/13/when-social-media-spam-hurts-your-brand/</link>
		<comments>http://veracitypr.com/blog/2012/03/13/when-social-media-spam-hurts-your-brand/#comments</comments>
		<pubDate>Tue, 13 Mar 2012 19:34:45 +0000</pubDate>
		<dc:creator>Drew Kondylas</dc:creator>
		
		<category><![CDATA[Twitter]]></category>

		<category><![CDATA[What Moves Me]]></category>

		<category><![CDATA[brand]]></category>

		<category><![CDATA[hacked]]></category>

		<category><![CDATA[spam]]></category>

		<guid isPermaLink="false">http://veracitypr.com/blog/?p=323</guid>
		<description><![CDATA[I spend a lot of time on social media &#8212; Facebook, Twitter, Google+, even Pinterest &#8212; and as a result, I see a lot of people get tricked into clicking spam links. Last weekend, I saw a very savvy friend repost a spam link on Facebook about Jennifer Lopez&#8217;s &#8220;wardrobe malfunction&#8221; on the Grammys. Then, [...]]]></description>
		<wfw:commentRss>http://veracitypr.com/blog/2012/03/13/when-social-media-spam-hurts-your-brand/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Radio As A Metonym?</title>
		<link>http://veracitypr.com/blog/2012/02/29/radio-as-a-metonym/</link>
		<comments>http://veracitypr.com/blog/2012/02/29/radio-as-a-metonym/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 16:10:56 +0000</pubDate>
		<dc:creator>Drew Kondylas</dc:creator>
		
		<category><![CDATA[Business Observations]]></category>

		<category><![CDATA[AM/FM]]></category>

		<category><![CDATA[Audio]]></category>

		<category><![CDATA[radio]]></category>

		<category><![CDATA[satellite]]></category>

		<guid isPermaLink="false">http://veracitypr.com/blog/?p=282</guid>
		<description><![CDATA[From Wikipedia: Metonymy is a figure of speech used in rhetoric in which a thing or concept is not called by its own name, but by the name of something intimately associated with that thing or concept. For instance, &#8220;Hollywood&#8221; is used as a metonym for US cinema, because of the fame and cultural identity [...]]]></description>
		<wfw:commentRss>http://veracitypr.com/blog/2012/02/29/radio-as-a-metonym/feed/</wfw:commentRss>
		</item>
		<item>
		<title>When Social and Traditional Media Clash</title>
		<link>http://veracitypr.com/blog/2012/02/22/when-social-and-traditional-media-clash/</link>
		<comments>http://veracitypr.com/blog/2012/02/22/when-social-and-traditional-media-clash/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 19:57:13 +0000</pubDate>
		<dc:creator>Drew Kondylas</dc:creator>
		
		<category><![CDATA[What Moves Me]]></category>

		<category><![CDATA[CBS]]></category>

		<category><![CDATA[television]]></category>

		<category><![CDATA[The Big Bang Theory]]></category>

		<guid isPermaLink="false">http://veracitypr.com/blog/?p=305</guid>
		<description><![CDATA[I&#8217;m a huge fan of the CBS show The Big Bang Theory. Now in it&#8217;s fifth season, the writing is delightful and the cast is like none other on TV. It&#8217;s also about a core group of four nerds that love everything that has to do with science (so it hits home just a bit [...]]]></description>
		<wfw:commentRss>http://veracitypr.com/blog/2012/02/22/when-social-and-traditional-media-clash/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Price Pressure In Advertising</title>
		<link>http://veracitypr.com/blog/2012/02/17/price-pressure-in-advertising/</link>
		<comments>http://veracitypr.com/blog/2012/02/17/price-pressure-in-advertising/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 06:22:32 +0000</pubDate>
		<dc:creator>Drew Kondylas</dc:creator>
		
		<category><![CDATA[Building Campaigns]]></category>

		<guid isPermaLink="false">http://veracitypr.com/blog/?p=284</guid>
		<description><![CDATA[This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant.
Over the last two weeks, there has been a lot of conversation in the advertising community about statements made by Proctor &#38; Gamble CEO Robert McDonald and CFO Jon Moeller on the company&#8217;s quarterly earnings [...]]]></description>
		<wfw:commentRss>http://veracitypr.com/blog/2012/02/17/price-pressure-in-advertising/feed/</wfw:commentRss>
		</item>
		<item>
		<title>2012: The Year of Self-Help?</title>
		<link>http://veracitypr.com/blog/2012/02/01/2012-the-year-of-self-help/</link>
		<comments>http://veracitypr.com/blog/2012/02/01/2012-the-year-of-self-help/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 22:47:22 +0000</pubDate>
		<dc:creator>Drew Kondylas</dc:creator>
		
		<category><![CDATA[Business Observations]]></category>

		<guid isPermaLink="false">http://veracitypr.com/blog/?p=280</guid>
		<description><![CDATA[Recently, I&#8217;ve come across many (many!) articles appearing on various web properties with the simple goal of helping the reader be a better person. It&#8217;s the beginning of a new year, so I was bound to find articles on losing weight, finding love, and dressing for success. But these newly discovered articles all come from [...]]]></description>
		<wfw:commentRss>http://veracitypr.com/blog/2012/02/01/2012-the-year-of-self-help/feed/</wfw:commentRss>
		</item>
		<item>
		<title>From Chaos</title>
		<link>http://veracitypr.com/blog/2012/01/24/from-chaos/</link>
		<comments>http://veracitypr.com/blog/2012/01/24/from-chaos/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 17:33:39 +0000</pubDate>
		<dc:creator>Drew Kondylas</dc:creator>
		
		<category><![CDATA[Real World Success]]></category>

		<category><![CDATA[Francisville]]></category>

		<guid isPermaLink="false">http://veracitypr.com/blog/?p=278</guid>
		<description><![CDATA[Last night, I attended the first community voting meeting of 2012 for my neighborhood. There happened to be two large development projects on the agenda and up for a general vote, so turnout was heavy and raucous. Like any community meeting taking place in an urban environment (or at least in Philadelphia), the opponents of [...]]]></description>
		<wfw:commentRss>http://veracitypr.com/blog/2012/01/24/from-chaos/feed/</wfw:commentRss>
		</item>
		<item>
		<title>2011 was a horrible year&#8230;</title>
		<link>http://veracitypr.com/blog/2012/01/22/2011-was-a-horrible-year/</link>
		<comments>http://veracitypr.com/blog/2012/01/22/2011-was-a-horrible-year/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 17:28:25 +0000</pubDate>
		<dc:creator>Drew Kondylas</dc:creator>
		
		<category><![CDATA[What Moves Me]]></category>

		<guid isPermaLink="false">http://veracitypr.com/blog/?p=260</guid>
		<description><![CDATA[Annus horribilis is a Latin phrase meaning "horrible year", or alternatively, "year of horrors".]]></description>
		<wfw:commentRss>http://veracitypr.com/blog/2012/01/22/2011-was-a-horrible-year/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social Media and My Birthday</title>
		<link>http://veracitypr.com/blog/2009/04/14/social-media-and-my-birthday/</link>
		<comments>http://veracitypr.com/blog/2009/04/14/social-media-and-my-birthday/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 22:01:35 +0000</pubDate>
		<dc:creator>Drew Kondylas</dc:creator>
		
		<category><![CDATA[What Moves Me]]></category>

		<category><![CDATA[birthday]]></category>

		<category><![CDATA[blog]]></category>

		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">854975657</guid>
		<description><![CDATA[At the end of February, I wrote an entry on how I&#8217;ve been using social media and talked about the services I use the most. If you visit (or try to visit) this blog on a semi-regular basis, you know that over the last five weeks, I&#8217;ve essentially disappeared from the blogosphere. In the first [...]]]></description>
		<wfw:commentRss>http://veracitypr.com/blog/2009/04/14/social-media-and-my-birthday/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Remember to tie your marketing channels together</title>
		<link>http://veracitypr.com/blog/2009/03/05/remember-to-tie-your-marketing-channels-together/</link>
		<comments>http://veracitypr.com/blog/2009/03/05/remember-to-tie-your-marketing-channels-together/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 01:48:37 +0000</pubDate>
		<dc:creator>Drew Kondylas</dc:creator>
		
		<category><![CDATA[Real World Success]]></category>

		<category><![CDATA[catalog]]></category>

		<category><![CDATA[email]]></category>

		<category><![CDATA[project management]]></category>

		<category><![CDATA[Red Envelope]]></category>

		<guid isPermaLink="false">http://veracitypr.com/blog/?p=202</guid>
		<description><![CDATA[I get a lot of catalogs every week. I get them from both B2B companies looking to capitalize on my company&#8217;s revenue and from and B2C companies looking to grab part of my disposable income. And I typically ignore most of them. But this week one stood out, and it was because they remembered to [...]]]></description>
		<wfw:commentRss>http://veracitypr.com/blog/2009/03/05/remember-to-tie-your-marketing-channels-together/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How I use social media (including Twitter and Facebook) in 2009</title>
		<link>http://veracitypr.com/blog/2009/02/28/how-i-use-social-media-including-twitter-and-facebook-in-2009/</link>
		<comments>http://veracitypr.com/blog/2009/02/28/how-i-use-social-media-including-twitter-and-facebook-in-2009/#comments</comments>
		<pubDate>Sun, 01 Mar 2009 03:55:42 +0000</pubDate>
		<dc:creator>Drew Kondylas</dc:creator>
		
		<category><![CDATA[Working Better]]></category>

		<category><![CDATA[@Kondylas]]></category>

		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[LinkedIn]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://veracitypr.com/blog/?p=197</guid>
		<description><![CDATA[Recently, I&#8217;ve been thinking a lot about how I use social media, and why I interact with it in the way that I do. I&#8217;ve also been thinking a lot about how I should be using social media, and if there are more things I can do to give and get better results. I credit [...]]]></description>
		<wfw:commentRss>http://veracitypr.com/blog/2009/02/28/how-i-use-social-media-including-twitter-and-facebook-in-2009/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why Hyundai, Subaru are rising in this bad economy</title>
		<link>http://veracitypr.com/blog/2009/02/24/why-hyundai-subaru-are-rising-in-this-bad-economy/</link>
		<comments>http://veracitypr.com/blog/2009/02/24/why-hyundai-subaru-are-rising-in-this-bad-economy/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 23:35:54 +0000</pubDate>
		<dc:creator>Drew Kondylas</dc:creator>
		
		<category><![CDATA[Real World Success]]></category>

		<category><![CDATA[Hyundai]]></category>

		<category><![CDATA[Subaru]]></category>

		<guid isPermaLink="false">1041305213</guid>
		<description><![CDATA[It&#8217;s easy to look around and see nothing but bad news for the auto industry, and in most cases, that perception is right on. Sales fell 55% at Chrysler and 49% at GM, 40% at Ford, 32% at Toyota, 30% at Nissan and 28% at Honda for the month of January. But there were two [...]]]></description>
		<wfw:commentRss>http://veracitypr.com/blog/2009/02/24/why-hyundai-subaru-are-rising-in-this-bad-economy/feed/</wfw:commentRss>
		</item>
		<item>
		<title>When Mr. Potato Head might not work</title>
		<link>http://veracitypr.com/blog/2009/02/20/when-mr-potato-head-might-not-work/</link>
		<comments>http://veracitypr.com/blog/2009/02/20/when-mr-potato-head-might-not-work/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 15:30:58 +0000</pubDate>
		<dc:creator>Drew Kondylas</dc:creator>
		
		<category><![CDATA[Business Observations]]></category>

		<category><![CDATA[Bridgestone]]></category>

		<category><![CDATA[Mr. Potato Head]]></category>

		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://veracitypr.com/blog/?p=189</guid>
		<description><![CDATA[A media advisory for the Chicago Auto Show taking place this weekend reads as follows:
MEDIA ADVISORY — Mr. and Mrs. Potato Head To Visit Chicago Auto Show
Courtesy Of Bridgestone Americas, Inc.
This Saturday, the first 400 attendees to the 2009 Chicago Auto Show will have the opportunity to have their photo taken with Mr. and Mrs. [...]]]></description>
		<wfw:commentRss>http://veracitypr.com/blog/2009/02/20/when-mr-potato-head-might-not-work/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why radio should take notice of the DTV conversion</title>
		<link>http://veracitypr.com/blog/2009/02/17/why-radio-should-take-notice-of-the-dtv-conversion/</link>
		<comments>http://veracitypr.com/blog/2009/02/17/why-radio-should-take-notice-of-the-dtv-conversion/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 23:25:35 +0000</pubDate>
		<dc:creator>Drew Kondylas</dc:creator>
		
		<category><![CDATA[Business Observations]]></category>

		<category><![CDATA[analog]]></category>

		<category><![CDATA[conversion]]></category>

		<category><![CDATA[digital]]></category>

		<category><![CDATA[DTV]]></category>

		<category><![CDATA[radio]]></category>

		<guid isPermaLink="false">http://veracitypr.com/blog/?p=180</guid>
		<description><![CDATA[If you work in radio, pay close attention to what has happened with the DTV conversion, a transition that was scheduled to culminate in a massive and singular flip of the switch today, but has instead become a chaotic and piecemeal change that will result in confusion and indifference. And now, because the Federal Government [...]]]></description>
		<wfw:commentRss>http://veracitypr.com/blog/2009/02/17/why-radio-should-take-notice-of-the-dtv-conversion/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Sometimes analog just works better</title>
		<link>http://veracitypr.com/blog/2009/02/10/sometimes-analog-just-works-better/</link>
		<comments>http://veracitypr.com/blog/2009/02/10/sometimes-analog-just-works-better/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 01:07:39 +0000</pubDate>
		<dc:creator>Drew Kondylas</dc:creator>
		
		<category><![CDATA[Working Better]]></category>

		<category><![CDATA[analog]]></category>

		<category><![CDATA[conversion]]></category>

		<category><![CDATA[digital]]></category>

		<category><![CDATA[DTV]]></category>

		<category><![CDATA[Sprint]]></category>

		<category><![CDATA[Verizon]]></category>

		<guid isPermaLink="false">http://veracitypr.com/blog/?p=174</guid>
		<description><![CDATA[Two weeks ago, the phone system in my office and the phone at my desk were upgraded, from an older system that featured an outdated NEC handset, to a new IP-based system with a Nortel &#8220;communications center.&#8221; The new system has a lot of features, including Bluetooth, the option to ring multiple lines at the [...]]]></description>
		<wfw:commentRss>http://veracitypr.com/blog/2009/02/10/sometimes-analog-just-works-better/feed/</wfw:commentRss>
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