What causes a change in behavior? Mr. Potato Head of course.
Published on: December 26, 2008On my company’s website, I talk briefly about the four phases of a persuasive campaign: awareness, readiness, a triggering event, and behavior modification, which are all important to successful marketing. I recently heard an interesting story about a giant Pacific octopus living in the UK at the Newquay Blue Reef Aquarium that serves as a [...]
