The Best Marketing Changes Perception, But So Does The Worst
Published on: January 25, 2009I’m writing this article with the assumption that you (the reader) agree that marketing works, and works in very strong ways. We are confronted with marketing and advertising messages all day, every day. From the minute our clock radio alarm goes off and your local morning show DJ is endorsing his favorite product, to the [...]
The UK gets free music at the holidays
Published on: December 21, 2008In the past week, I’ve come across two music promotions taking place in the UK that I just wanted to share. I think free music is a great way to reach out to fans, strengthen an artist’s base, showcase quality, and give something back. Here are the details:
The BBC’s Radio 1 has launched their Christmas [...]
Look for synergy all around you…
Published on: December 15, 2008There are a lot of buzzwords floating around marketing departments all over the world. It doesn’t really matter what industry you’re working in either, you’ll still find the regulars. But every once in a while, a situation comes up where one of those buzzwords really makes sense in a specific context. Enter “synergy” and the [...]
Testing the marketing waters
Published on: December 6, 2008I work regularly with a company named OmPay, a client that has a contract with the Philadelphia Parking Authority (PPA) to sell SmartCards - a cashless payment system that works in all single-head and multi-bay parking meters and will soon work in all PPA garages and taxi cabs. These SmartCards are available for purchase online [...]
