When Mr. Potato Head might not work
Published on: February 20, 2009A media advisory for the Chicago Auto Show taking place this weekend reads as follows:
MEDIA ADVISORY — Mr. and Mrs. Potato Head To Visit Chicago Auto Show
Courtesy Of Bridgestone Americas, Inc.
This Saturday, the first 400 attendees to the 2009 Chicago Auto Show will have the opportunity to have their photo taken with Mr. and Mrs. [...]
What causes a change in behavior? Mr. Potato Head of course.
Published on: December 26, 2008On my company’s website, I talk briefly about the four phases of a persuasive campaign: awareness, readiness, a triggering event, and behavior modification, which are all important to successful marketing. I recently heard an interesting story about a giant Pacific octopus living in the UK at the Newquay Blue Reef Aquarium that serves as a [...]
