GetSchooled.fm featured in Ad Age
Published on: December 2, 2008I recently had the privilege of seeing my work appear in Advertising Age as part of a special advertorial section sponsored by the Radio Advertising Bureau (RAB). The piece appeared in the November 17, 2008 print edition as part of the Radio Heard Here campaign and featured Entercom Communications (my day job) and its focus [...]
Multi-channel marketing keeps your business top-of-mind
Published on: November 29, 2008I’m a huge baseball fan. I have season tickets to the Philadelphia Phillies and check MLB.com during the regular season, post-season, and off-season for news, stats, and information. By doing so, I am constantly exposed to the marketing messages of MLB’s partners, and one of the ways they always seem to get me is by [...]
Value vs. Service
Published on: November 11, 2008My plans over the weekend took me across the bridge and into New Jersey for an errand and dinner. For those of you in the Delaware Valley, you know that New Jersey is the land of sprawling suburbia, jughandles, and cheap gas. Looking to make the most of my trip, I took the [...]
Why is something we’ve been doing for two years suddenly newsworthy?
Published on: November 3, 2008I write this entry on the eve of arguably the most important election in my life, and possibly in more than a generation. I decided to write not because the topic is directly relevant to Obama vs. McCain (although you can apply my thought), but instead because I saw an article that made me think [...]
