On Thursday, November 29, I was contacted by Alex Vuocolo, a freelance writer for Hidden City Philadelphia. He was following up on a lead for a story about the 800 block of N. Opal Street, a small street that runs through Ogden Park and where I also own a piece of property. Since the 1970s … The Hidden City Interview: A Full Transcript
This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. When we’ve written about social media on this blog before, it’s typically been through the lens of “how to use it most effectively” and not one of “how to make money with it.” Recently, … Can You Make Money With It?
This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. By now you’ve probably seen the terrible pictures of the damage from Hurricane Sandy to the East Coast. Before we talk about using trigger events on the radio, I’d like to remind you that … Using Trigger Events On The Radio
This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. If you follow me on Twitter (@Kondylas), you know that I occasionally post about a cool start-up company called Uber. Uber is an on-demand private driver available in many large cities (and complete with … Beware of Surge Pricing
This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. Barack Obama. Mitt Romney. Efficient government. Small government. Pro-choice. Pro-life. Individual donors. Corporate donors. With the first presidential debate of 2012 airing last night, we started thinking about political campaigns. Let’s face it, we … The Debates, Facebook, and Radio
This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. Recently I’ve become involved in many, many more conversations about marketing metrics, calculating ROI (return on investment) for radio, the best tools to track results, and why it all matters. It came to a … Calculate ROI For Your Radio Campaign
This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. A recent infographic (shown at right) from AdWeek on advertising to “modern” families got our creative juices flowing about the correct way to reach this growing segment of our world. According to AdWeek, the … Advertising To The Modern Family
This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. A recent article featured in Inside Radio tells the story of a station in Minnesota that launched one of broadcast radio’s first personalizable streams. Dubbed a “hybrid of lean-back curation and lean-forward customization,” American … Curation and Customization Drives Revenue and Growth
On Monday (7/9) Clear Channel Media and Entertainment announced the lineup and ticket details for their second annual iHeartRadio Music Festival in Las Vegas. Last year, they billed the concert as the coming out party for their iHeartRadio platform and app. This year, they’re building on the anticipation that saw the two-day show sell out … Clear Channel Knows How To Do Smart Integrated Marketing
This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. For nearly 80 years, commercial radio was delivered in one simple form: radio waves broadcast by a tower and collected by that little receiver in your car or on your desk. AM/FM were your … Radio In Its Many, Many Forms
