While listening to NPR’s “All Things Considered” yesterday, I heard an interview with Ron Midyett, CEO of Apio Inc., a grower/shipper of broccoli. He was being interviewed because broccoli had been mentioned several times in the Supreme Court hearings about health care that took place this week. And apparently getting your product mentioned in the Supreme … In Defense of Broccoli
I spend a lot of time on social media — Facebook, Twitter, Google+, even Pinterest — and as a result, I see a lot of people get tricked into clicking spam links. Last weekend, I saw a very savvy friend repost a spam link on Facebook about Jennifer Lopez’s “wardrobe malfunction” on the Grammys. Then, … When Social Media Spam Hurts Your Brand
From Wikipedia: Metonymy is a figure of speech used in rhetoric in which a thing or concept is not called by its own name, but by the name of something intimately associated with that thing or concept. For instance, “Hollywood” is used as a metonym for US cinema, because of the fame and cultural identity … Radio As A Metonym?
I’m a huge fan of the CBS show The Big Bang Theory. Now in it’s fifth season, the writing is delightful and the cast is like none other on TV. It’s also about a core group of four nerds that love everything that has to do with science (so it hits home just a bit … When Social and Traditional Media Clash
This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. Over the last two weeks, there has been a lot of conversation in the advertising community about statements made by Proctor & Gamble CEO Robert McDonald and CFO Jon Moeller on the company’s quarterly … Price Pressure In Advertising
Recently, I’ve come across many (many!) articles appearing on various web properties with the simple goal of helping the reader be a better person. It’s the beginning of a new year, so I was bound to find articles on losing weight, finding love, and dressing for success. But these newly discovered articles all come from … 2012: The Year of Self-Help?
Last night, I attended the first community voting meeting of 2012 for my neighborhood. There happened to be two large development projects on the agenda and up for a general vote, so turnout was heavy and raucous. Like any community meeting taking place in an urban environment (or at least in Philadelphia), the opponents of … From Chaos
Annus horribilis is a Latin phrase meaning “horrible year”, or alternatively, “year of horrors”.
At the end of February, I wrote an entry on how I’ve been using social media and talked about the services I use the most. If you visit (or try to visit) this blog on a semi-regular basis, you know that over the last five weeks, I’ve essentially disappeared from the blogosphere. In the first … Social Media and My Birthday
I get a lot of catalogs every week. I get them from both B2B companies looking to capitalize on my company’s revenue and from and B2C companies looking to grab part of my disposable income. And I typically ignore most of them. But this week one stood out, and it was because they remembered to … Remember to tie your marketing channels together
