We all get busy, especially at the beginning of the year, and have to work to prioritize what we do and what we get done. One of the things that tends to fall to the side for me is reading and writing about things that have caught my eye in the world of radio, new … Reading Round-Up: Stories I Found in January
In my last post, I wrote that Samuel J. Wurzelbacher (a.k.a. Joe The Plumber) had signed up to become a war correspondent for a small, conservative online news site called Pajamas TV. Well, Joe arrived in Israel and began reporting on what he was observing. My initial suspicion was that he grossly under estimated the … Joe The Correspondent Fumbles; Bono Celebrates
I wanted to write a brief entry this week on two unrelated news stories that caught my attention. The first has been covered extensively over the last few days – Apple’s new release of iTunes will remove DRM, or Digital Rights Management, a technology that prevents users from copying or sharing music they have legally … Goodbye DRM! Hello Joe The Correspondent?
In a move that has shocked the U.S. Department of Transportation, the National Transportation Safety Board, and advocates of safe driving from all over the country, Philadelphia’s City Council has passed a bill to switch all the traffic signals within the city limits to green in support of the Eagles, Philadelphia’s N.F.L. Team. The bill … Eagles Fever Infects Philadelphia City Council As New Law Passes
I came across a very cool story a few days ago and felt it would be a great way to end the year. On December 22, the American Wind Energy Association (AWEA) identified the wind industry’s top accomplishments of 2008, and highlighted several key environmental and economic achievements that it and its member companies were … The U.S. ends the year as "Number One" in wind
If you’ve read any of my earlier blog entries, you know I’m a big fan of radio, and an even bigger believer in what it can do for business. Any business really. So as I traveled this past holiday weekend, I made a conscious effort to pay attention to how and when I was using … Radio travels well, even at the holidays
On my company’s website, I talk briefly about the four phases of a persuasive campaign: awareness, readiness, a triggering event, and behavior modification, which are all important to successful marketing. I recently heard an interesting story about a giant Pacific octopus living in the UK at the Newquay Blue Reef Aquarium that serves as a … What causes a change in behavior? Mr. Potato Head of course.
In the past week, I’ve come across two music promotions taking place in the UK that I just wanted to share. I think free music is a great way to reach out to fans, strengthen an artist’s base, showcase quality, and give something back. Here are the details: The BBC’s Radio 1 has launched their … The UK gets free music at the holidays
There are a lot of buzzwords floating around marketing departments all over the world. It doesn’t really matter what industry you’re working in either, you’ll still find the regulars. But every once in a while, a situation comes up where one of those buzzwords really makes sense in a specific context. Enter “synergy” and the … Look for synergy all around you…
I work regularly with a company named OmPay, a client that has a contract with the Philadelphia Parking Authority (PPA) to sell SmartCards – a cashless payment system that works in all single-head and multi-bay parking meters and will soon work in all PPA garages and taxi cabs. These SmartCards are available for purchase online … Testing the marketing waters
