I recently had the privilege of seeing my work appear in Advertising Age as part of a special advertorial section sponsored by the Radio Advertising Bureau (RAB). The piece appeared in the November 17, 2008 print edition as part of the Radio Heard Here campaign and featured Entercom Communications (my day job) and its focus … GetSchooled.fm featured in Ad Age
I’m a huge baseball fan. I have season tickets to the Philadelphia Phillies and check MLB.com during the regular season, post-season, and off-season for news, stats, and information. By doing so, I am constantly exposed to the marketing messages of MLB’s partners, and one of the ways they always seem to get me is by … Multi-channel marketing keeps your business top-of-mind
In the past 60 days, I’ve experienced two instances of poor customer service that left me truly stunned. One was just downright surprising and the other was clearly a reflection of the business reality in 2008. Both were examples of cost-cutting that lead to an annoyed customer (me) and probably the end of my business … Poor customer service = Annoyed customers
I recently sat down to work on a major project and did something I almost never do: I turned my phone to silent and closed my email. I consider myself a good multitasker, able to work on several projects at the same time and accomplish what I need to, but I just needed to focus … Focus, focus, focus.
Two days ago, I read a fascinating article on Telegraph.co.uk. That’s not too surprising – given that The Telegraph is typically a good source of interesting stories – and would usually not motivate me to write an entry since I visit the website a few times a week. But reading the article actually incented me … A good story: The Philosopher and the Wolf
My plans over the weekend took me across the bridge and into New Jersey for an errand and dinner. For those of you in the Delaware Valley, you know that New Jersey is the land of sprawling suburbia, jughandles, and cheap gas. Looking to make the most of my trip, I took the opportunity on … Value vs. Service
Everyone in the media is obviously talking about the results of the presidential election. And they should be. It was a momentous evening and a historic event for the country. President-Elect Obama gave one of the best speeches I’ve ever heard a politician give, and while I was struck by several things he said, I … Consistency is the key to winning.
I write this entry on the eve of arguably the most important election in my life, and possibly in more than a generation. I decided to write not because the topic is directly relevant to Obama vs. McCain (although you can apply my thought), but instead because I saw an article that made me think … Why is something we've been doing for two years suddenly newsworthy?
