This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. When we’ve written about social media on this blog before, it’s typically been through the lens of “how to use it most effectively” and not one of “how to make money with it.” Recently, … Can You Make Money With It?
This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. By now you’ve probably seen the terrible pictures of the damage from Hurricane Sandy to the East Coast. Before we talk about using trigger events on the radio, I’d like to remind you that … Using Trigger Events On The Radio
This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. Recently I’ve become involved in many, many more conversations about marketing metrics, calculating ROI (return on investment) for radio, the best tools to track results, and why it all matters. It came to a … Calculate ROI For Your Radio Campaign
This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. A recent infographic (shown at right) from AdWeek on advertising to “modern” families got our creative juices flowing about the correct way to reach this growing segment of our world. According to AdWeek, the … Advertising To The Modern Family
On Monday (7/9) Clear Channel Media and Entertainment announced the lineup and ticket details for their second annual iHeartRadio Music Festival in Las Vegas. Last year, they billed the concert as the coming out party for their iHeartRadio platform and app. This year, they’re building on the anticipation that saw the two-day show sell out … Clear Channel Knows How To Do Smart Integrated Marketing
While listening to NPR’s “All Things Considered” yesterday, I heard an interview with Ron Midyett, CEO of Apio Inc., a grower/shipper of broccoli. He was being interviewed because broccoli had been mentioned several times in the Supreme Court hearings about health care that took place this week. And apparently getting your product mentioned in the Supreme … In Defense of Broccoli
This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. Over the last two weeks, there has been a lot of conversation in the advertising community about statements made by Proctor & Gamble CEO Robert McDonald and CFO Jon Moeller on the company’s quarterly … Price Pressure In Advertising
On my company’s website, I talk briefly about the four phases of a persuasive campaign: awareness, readiness, a triggering event, and behavior modification, which are all important to successful marketing. I recently heard an interesting story about a giant Pacific octopus living in the UK at the Newquay Blue Reef Aquarium that serves as a … What causes a change in behavior? Mr. Potato Head of course.
I work regularly with a company named OmPay, a client that has a contract with the Philadelphia Parking Authority (PPA) to sell SmartCards – a cashless payment system that works in all single-head and multi-bay parking meters and will soon work in all PPA garages and taxi cabs. These SmartCards are available for purchase online … Testing the marketing waters
