This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. If you follow me on Twitter (@Kondylas), you know that I occasionally post about a cool start-up company called Uber. Uber is an on-demand private driver available in many large cities (and complete with … Beware of Surge Pricing
This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. For nearly 80 years, commercial radio was delivered in one simple form: radio waves broadcast by a tower and collected by that little receiver in your car or on your desk. AM/FM were your … Radio In Its Many, Many Forms
From Wikipedia: Metonymy is a figure of speech used in rhetoric in which a thing or concept is not called by its own name, but by the name of something intimately associated with that thing or concept. For instance, “Hollywood” is used as a metonym for US cinema, because of the fame and cultural identity … Radio As A Metonym?
Recently, I’ve come across many (many!) articles appearing on various web properties with the simple goal of helping the reader be a better person. It’s the beginning of a new year, so I was bound to find articles on losing weight, finding love, and dressing for success. But these newly discovered articles all come from … 2012: The Year of Self-Help?
A media advisory for the Chicago Auto Show taking place this weekend reads as follows: MEDIA ADVISORY — Mr. and Mrs. Potato Head To Visit Chicago Auto Show Courtesy Of Bridgestone Americas, Inc. This Saturday, the first 400 attendees to the 2009 Chicago Auto Show will have the opportunity to have their photo taken with … When Mr. Potato Head might not work
If you work in radio, pay close attention to what has happened with the DTV conversion, a transition that was scheduled to culminate in a massive and singular flip of the switch today, but has instead become a chaotic and piecemeal change that will result in confusion and indifference. And now, because the Federal Government … Why radio should take notice of the DTV conversion
I’m writing this article with the assumption that you (the reader) agree that marketing works, and works in very strong ways. We are confronted with marketing and advertising messages all day, every day. From the minute our clock radio alarm goes off and your local morning show DJ is endorsing his favorite product, to the … The Best Marketing Changes Perception, But So Does The Worst
I wanted to write a brief entry this week on two unrelated news stories that caught my attention. The first has been covered extensively over the last few days – Apple’s new release of iTunes will remove DRM, or Digital Rights Management, a technology that prevents users from copying or sharing music they have legally … Goodbye DRM! Hello Joe The Correspondent?
In the past week, I’ve come across two music promotions taking place in the UK that I just wanted to share. I think free music is a great way to reach out to fans, strengthen an artist’s base, showcase quality, and give something back. Here are the details: The BBC’s Radio 1 has launched their … The UK gets free music at the holidays
There are a lot of buzzwords floating around marketing departments all over the world. It doesn’t really matter what industry you’re working in either, you’ll still find the regulars. But every once in a while, a situation comes up where one of those buzzwords really makes sense in a specific context. Enter “synergy” and the … Look for synergy all around you…
