This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. Barack Obama. Mitt Romney. Efficient government. Small government. Pro-choice. Pro-life. Individual donors. Corporate donors. With the first presidential debate of 2012 airing last night, we started thinking about political campaigns. Let’s face it, we … The Debates, Facebook, and Radio
On Monday (7/9) Clear Channel Media and Entertainment announced the lineup and ticket details for their second annual iHeartRadio Music Festival in Las Vegas. Last year, they billed the concert as the coming out party for their iHeartRadio platform and app. This year, they’re building on the anticipation that saw the two-day show sell out … Clear Channel Knows How To Do Smart Integrated Marketing
While listening to NPR’s “All Things Considered” yesterday, I heard an interview with Ron Midyett, CEO of Apio Inc., a grower/shipper of broccoli. He was being interviewed because broccoli had been mentioned several times in the Supreme Court hearings about health care that took place this week. And apparently getting your product mentioned in the Supreme … In Defense of Broccoli
Last night, I attended the first community voting meeting of 2012 for my neighborhood. There happened to be two large development projects on the agenda and up for a general vote, so turnout was heavy and raucous. Like any community meeting taking place in an urban environment (or at least in Philadelphia), the opponents of … From Chaos
I get a lot of catalogs every week. I get them from both B2B companies looking to capitalize on my company’s revenue and from and B2C companies looking to grab part of my disposable income. And I typically ignore most of them. But this week one stood out, and it was because they remembered to … Remember to tie your marketing channels together
It’s easy to look around and see nothing but bad news for the auto industry, and in most cases, that perception is right on. Sales fell 55% at Chrysler and 49% at GM, 40% at Ford, 32% at Toyota, 30% at Nissan and 28% at Honda for the month of January. But there were two … Why Hyundai, Subaru are rising in this bad economy
I recently had the privilege of seeing my work appear in Advertising Age as part of a special advertorial section sponsored by the Radio Advertising Bureau (RAB). The piece appeared in the November 17, 2008 print edition as part of the Radio Heard Here campaign and featured Entercom Communications (my day job) and its focus … GetSchooled.fm featured in Ad Age
Everyone in the media is obviously talking about the results of the presidential election. And they should be. It was a momentous evening and a historic event for the country. President-Elect Obama gave one of the best speeches I’ve ever heard a politician give, and while I was struck by several things he said, I … Consistency is the key to winning.
