This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. If you follow me on Twitter (@Kondylas), you know that I occasionally post about a cool start-up company called Uber. Uber is an on-demand private driver available in many large cities (and complete with … Beware of Surge Pricing
This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. Recently I’ve become involved in many, many more conversations about marketing metrics, calculating ROI (return on investment) for radio, the best tools to track results, and why it all matters. It came to a … Calculate ROI For Your Radio Campaign
This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. A recent infographic (shown at right) from AdWeek on advertising to “modern” families got our creative juices flowing about the correct way to reach this growing segment of our world. According to AdWeek, the … Advertising To The Modern Family
This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. A recent article featured in Inside Radio tells the story of a station in Minnesota that launched one of broadcast radio’s first personalizable streams. Dubbed a “hybrid of lean-back curation and lean-forward customization,” American … Curation and Customization Drives Revenue and Growth
Recently, I’ve been thinking a lot about how I use social media, and why I interact with it in the way that I do. I’ve also been thinking a lot about how I should be using social media, and if there are more things I can do to give and get better results. I credit … How I use social media (including Twitter and Facebook) in 2009
Two weeks ago, the phone system in my office and the phone at my desk were upgraded, from an older system that featured an outdated NEC handset, to a new IP-based system with a Nortel “communications center.” The new system has a lot of features, including Bluetooth, the option to ring multiple lines at the … Sometimes analog just works better
In my last post, I listed 21 social media channels that you could be using to drive traffic to your business and results to your bottom line. As I mentioned, that list is simply a place to start your planning, or to discover new things to add to what you are already doing. In many … Using technology: Two good resources
Over the last month, we’ve been spending a lot of time updating the technology behind our blog and adding new features to make it more informative and more usable. We added Twitter and dedicated ourselves to posting to it regularly, we embedded a feed from Facebook, we created our own custom-branded short URL service (similar … Use technology to avoid mistakes others have made
I recently sat down to work on a major project and did something I almost never do: I turned my phone to silent and closed my email. I consider myself a good multitasker, able to work on several projects at the same time and accomplish what I need to, but I just needed to focus … Focus, focus, focus.
