This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. Recently I’ve become involved in many, many more conversations about marketing metrics, calculating ROI (return on investment) for radio, the best tools to track results, and why it all matters. It came to a … Calculate ROI For Your Radio Campaign
On Monday (7/9) Clear Channel Media and Entertainment announced the lineup and ticket details for their second annual iHeartRadio Music Festival in Las Vegas. Last year, they billed the concert as the coming out party for their iHeartRadio platform and app. This year, they’re building on the anticipation that saw the two-day show sell out … Clear Channel Knows How To Do Smart Integrated Marketing
While listening to NPR’s “All Things Considered” yesterday, I heard an interview with Ron Midyett, CEO of Apio Inc., a grower/shipper of broccoli. He was being interviewed because broccoli had been mentioned several times in the Supreme Court hearings about health care that took place this week. And apparently getting your product mentioned in the Supreme … In Defense of Broccoli
I’m writing this article with the assumption that you (the reader) agree that marketing works, and works in very strong ways. We are confronted with marketing and advertising messages all day, every day. From the minute our clock radio alarm goes off and your local morning show DJ is endorsing his favorite product, to the … The Best Marketing Changes Perception, But So Does The Worst
In the past week, I’ve come across two music promotions taking place in the UK that I just wanted to share. I think free music is a great way to reach out to fans, strengthen an artist’s base, showcase quality, and give something back. Here are the details: The BBC’s Radio 1 has launched their … The UK gets free music at the holidays
There are a lot of buzzwords floating around marketing departments all over the world. It doesn’t really matter what industry you’re working in either, you’ll still find the regulars. But every once in a while, a situation comes up where one of those buzzwords really makes sense in a specific context. Enter “synergy” and the … Look for synergy all around you…
I work regularly with a company named OmPay, a client that has a contract with the Philadelphia Parking Authority (PPA) to sell SmartCards – a cashless payment system that works in all single-head and multi-bay parking meters and will soon work in all PPA garages and taxi cabs. These SmartCards are available for purchase online … Testing the marketing waters
