veracityPR

Calculate ROI For Your Radio Campaign

kondylas_8kn9tg9u | September 6, 2012

This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. Recently I’ve become involved in many, many more conversations about marketing metrics, calculating ROI (return on investment) for radio, the best tools to track results, and why it all matters. It came to a … Calculate ROI For Your Radio Campaign

Testing the marketing waters

kondylas_8kn9tg9u | December 6, 2008

I work regularly with a company named OmPay, a client that has a contract with the Philadelphia Parking Authority (PPA) to sell SmartCards – a cashless payment system that works in all single-head and multi-bay parking meters and will soon work in all PPA garages and taxi cabs. These SmartCards are available for purchase online … Testing the marketing waters