This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. When we’ve written about social media on this blog before, it’s typically been through the lens of “how to use it most effectively” and not one of “how to make money with it.” Recently, … Can You Make Money With It?
This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. By now you’ve probably seen the terrible pictures of the damage from Hurricane Sandy to the East Coast. Before we talk about using trigger events on the radio, I’d like to remind you that … Using Trigger Events On The Radio
This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. If you follow me on Twitter (@Kondylas), you know that I occasionally post about a cool start-up company called Uber. Uber is an on-demand private driver available in many large cities (and complete with … Beware of Surge Pricing
This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. Recently I’ve become involved in many, many more conversations about marketing metrics, calculating ROI (return on investment) for radio, the best tools to track results, and why it all matters. It came to a … Calculate ROI For Your Radio Campaign
This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. A recent article featured in Inside Radio tells the story of a station in Minnesota that launched one of broadcast radio’s first personalizable streams. Dubbed a “hybrid of lean-back curation and lean-forward customization,” American … Curation and Customization Drives Revenue and Growth
On Monday (7/9) Clear Channel Media and Entertainment announced the lineup and ticket details for their second annual iHeartRadio Music Festival in Las Vegas. Last year, they billed the concert as the coming out party for their iHeartRadio platform and app. This year, they’re building on the anticipation that saw the two-day show sell out … Clear Channel Knows How To Do Smart Integrated Marketing
This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. For nearly 80 years, commercial radio was delivered in one simple form: radio waves broadcast by a tower and collected by that little receiver in your car or on your desk. AM/FM were your … Radio In Its Many, Many Forms
From Wikipedia: Metonymy is a figure of speech used in rhetoric in which a thing or concept is not called by its own name, but by the name of something intimately associated with that thing or concept. For instance, “Hollywood” is used as a metonym for US cinema, because of the fame and cultural identity … Radio As A Metonym?
If you work in radio, pay close attention to what has happened with the DTV conversion, a transition that was scheduled to culminate in a massive and singular flip of the switch today, but has instead become a chaotic and piecemeal change that will result in confusion and indifference. And now, because the Federal Government … Why radio should take notice of the DTV conversion
There’s something special about print – newspapers, books, and especially magazines. They don’t have the magic or allure of radio for me (or theater of the mind), but the permanence of ink on paper has a definite place in my circle of media consumption. No doubt, the world is changing. Paper and ink are expensive … Think about what you put in print, before you print it
