ROI

Can You Make Money With It?

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This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. When we’ve written about social media on this blog before, it’s typically been through the lens of “how to use it most effectively” and not one of “how to make money with it.” Recently, … Can You Make Money With It?

Testing the marketing waters

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I work regularly with a company named OmPay, a client that has a contract with the Philadelphia Parking Authority (PPA) to sell SmartCards – a cashless payment system that works in all single-head and multi-bay parking meters and will soon work in all PPA garages and taxi cabs. These SmartCards are available for purchase online … Testing the marketing waters