We all get busy, especially at the beginning of the year, and have to work to prioritize what we do and what we get done. One of the things that tends to fall to the side for me is reading and writing about things that have caught my eye in the world of radio, new … Reading Round-Up: Stories I Found in January
If you’ve read any of my earlier blog entries, you know I’m a big fan of radio, and an even bigger believer in what it can do for business. Any business really. So as I traveled this past holiday weekend, I made a conscious effort to pay attention to how and when I was using … Radio travels well, even at the holidays
I recently had the privilege of seeing my work appear in Advertising Age as part of a special advertorial section sponsored by the Radio Advertising Bureau (RAB). The piece appeared in the November 17, 2008 print edition as part of the Radio Heard Here campaign and featured Entercom Communications (my day job) and its focus … GetSchooled.fm featured in Ad Age
I’m a huge baseball fan. I have season tickets to the Philadelphia Phillies and check MLB.com during the regular season, post-season, and off-season for news, stats, and information. By doing so, I am constantly exposed to the marketing messages of MLB’s partners, and one of the ways they always seem to get me is by … Multi-channel marketing keeps your business top-of-mind
My plans over the weekend took me across the bridge and into New Jersey for an errand and dinner. For those of you in the Delaware Valley, you know that New Jersey is the land of sprawling suburbia, jughandles, and cheap gas. Looking to make the most of my trip, I took the opportunity on … Value vs. Service
I write this entry on the eve of arguably the most important election in my life, and possibly in more than a generation. I decided to write not because the topic is directly relevant to Obama vs. McCain (although you can apply my thought), but instead because I saw an article that made me think … Why is something we've been doing for two years suddenly newsworthy?
